May 2011
1 post
LAUNCH Helps Create 'Danger Zone' for W+K...
What do get when you throw a dapper manly man, clad in a white tuxedo, into the jungle? Jungle Wilderness, featuring Old Spice’s newest muse and dreamt up by W+K Portland with VFX by The Mill. LAUNCH was integral to the creation of the spot, contributing impeccable animatics early on in order to make Old Spice make the brand and agency’s vision come to life.
Old Spice: Jungle...
February 2011
2 posts
4 tags
Dexigner Features Our Super Bowl Spot for...
With Super Bowl XLV broadcast into millions of homes last Sunday, brands geared up their most entertaining ads for the massive audience. One of the most memorable was Super Bowl mainstay Budweiser’s Wild West, a highly entertaining spot starring Coen Brothers darling Peter Stourmare, set in the dusty frontier world of the popular American imagination. But before agency Anomaly...
LAUNCH Takes Budweiser Spot for Test Run Prior to...
With Super Bowl XLV broadcast into millions of homes last Sunday, brands geared up their most entertaining ads for the massive audience. One of the most memorable was Super Bowl mainstay Budweiser’s Wild West, a highly entertaining spot starring Coen Brothers darling Peter Stourmare, set in the dusty frontier world of the popular American imagination. But before agency Anomaly could...
January 2011
2 posts
5 tags
Coke Spot "Hard Times" Featured in Ad Age's Super...
We worked on Super Bowl XLIV spot “Coke: Simpsons/Hard Times,” which is a pick for Ad Age’s “Coke Is It: Vote for Your Favorite Coca-Cola Super Bowl Spots”! Check it out:
http://adage.com/superbowl/article?article_id=148352
Studio Daily Five Questions: Joe Weil, President,...
By Bryant Frazer
January 14, 2011 – 9:51 am
New York City’s LAUNCH describes itself as “the global leader in test commercial production.” What that means, in a nutshell, is that they develop high-end previsualizations — in both 2D and 3D — that are intended to more accurately represent creative ideas than traditional animatics can. For example, the company’s “3D Cinematics” are animated ...
December 2010
2 posts
How to Carry a Glass of Water Across a Crowded...
By Joe Weil, LAUNCH President/ECD
Recently, when Andrew Robertson, President and CEO of BBDO Worldwide, spoke at our company, LAUNCH, he aptly explained an eye-opening insight about the creative process of advertising.
“A Creative idea,” said Robertson, “starts out like a full glass of water. Then, between the reviews, research, and adjustments, on the agency and client side,...
LAUNCH featured in AWN
The Rapidly Growing World of Indie Previs
Tara DiLullo reports on the burgeoning previs industry by interviewing six leading indie companies.
LAUNCH Located in New York City, and the sister company to the successful Charlex, a NY commercial agency, LAUNCH was specifically created to take the “rough” look out of the animatic process when pitching TV ad campaigns to focus groups. Joseph Weil,...