December 2010
2 posts
How to Carry a Glass of Water Across a Crowded...
By Joe Weil, LAUNCH President/ECD
Recently, when Andrew Robertson, President and CEO of BBDO Worldwide, spoke at our company, LAUNCH, he aptly explained an eye-opening insight about the creative process of advertising.
“A Creative idea,” said Robertson, “starts out like a full glass of water. Then, between the reviews, research, and adjustments, on the agency and client side,...
LAUNCH featured in AWN
The Rapidly Growing World of Indie Previs
Tara DiLullo reports on the burgeoning previs industry by interviewing six leading indie companies.
LAUNCH Located in New York City, and the sister company to the successful Charlex, a NY commercial agency, LAUNCH was specifically created to take the “rough” look out of the animatic process when pitching TV ad campaigns to focus groups. Joseph Weil,...